Disrupting the E-Commerce Industry
The Danish startup Swiipe is disrupting the conventional payment solutions market. With its technology, Swiipe makes the online transaction process easier, faster and cheaper – both for consumers and online shops.
By optimizing the checkout process using one-click-buy technology Swiipe has improved the conversion and retention rates for dozens of e-commerce clients so far. This, in addition to the PSD2, makes the individual transaction cost lower and brings European e-commerce into its future.
At the front-line of change
Today, consumers have grown used to getting what they want, exactly when they want it, and as consumers are getting more impatient, it is no longer enough to have an online shop – it has to be smooth, fast and smart as well. Webshops that are failing to adapt to this new online buying patterns are closing its doors one by one.
To help webshops adapt to this growing impatience of online shoppers, game-changers like Swiipe are developing advanced technology to improve the customer journey. Today, the number of consumers who abandon their shopping carts before they finish the transaction is at a staggering 70%, out of these are 26% abandoning due to long checkout processes. It is these consumers Swiipe aims to convert into paying customers.
“Swiipe has huge international potential” David Baum, CEO Finstart Nordic
Swiipe was founded in 2017 by Anders Riis. Today, Riis acts as the CEO, and his goal for the company is to improve the entire online shopping experience – “usually one only look at the payment, but I think one should look at the whole buying experience as one. It is only once the delivery has been made that the experience is over” explains Riis.
Swiipe makes the online customer journey as smooth as the consumers not only desire – but expect. And, as the global e-commerce market has a yearly increase of 25%, Finstart Nordic believes there to be huge international growth potential for Swiipe.
Usually one only look at the payment, but I think one should look at the whole buying experience as one. It is only once the delivery has been made that the experience is over.
